B2B Financial & Growth Consulting · India · UAE · Saudi Arabia · USA

Your business deserves a banker, a growth strategist, and a senior consultant in one room.

Depth and Decode is where financial engineering meets revenue growth. We structure your capital, build the engine that fills your pipeline, and stay embedded until both hold.

Fundraising & Credit LinesGo-To-Market & GrowthFractional CFORevenue & Sales ScalingCorporate Training

Explore Our Services Talk to Us

Capital structure and pipeline move together. Figures from two D&D engagements.

270+B2B Clients Served

₹120Cr+AUM Advised

15+Industries Covered

10+Years of Expertise

Companies we've worked with, directly or through embedded engagements

01The problem we solve

Mid-size companies are financially and commercially complex. Most lack the infrastructure to match.

These are financial and commercial architecture problems. They have structural solutions.

02Who we are

depth and decode

B2B Financial and Growth Consulting for Mid-Size Enterprises across India, UAE, Saudi Arabia and the United States.

We are not a traditional consulting firm.We embed as your CFO, growth strategist and financial partner simultaneously, bringing institutional-grade rigour to companies that don't have a full-time CFO or Head of Growth, and delivering structured execution, not just advice.

IN	India	Operations HQ
AE	UAE	Active Market
SA	Saudi Arabia	Active Market
US	United States	Active Market

Industries served

Fintech & BFSIHealthtechSaaS & TechnologyD2C & RetailManufacturingSupply Chain & LogisticsAutomotiveFMCGHospitalityStartupsEdtechESG & Sustainability

03Eight practices, three engines

One unified mission.

Built around the financial and commercial challenges that actually move the needle, structured so one partner owns all three.

Financial Engine

Fundraising & Investor Advisory
Credit Lines & Treasury
Fractional CFO & Runway Planning

GTM & Growth

Go-To-Market & Growth Strategy
Revenue & Sales Growth (0-1 to 10-100)
Brand Strategy & Market Visibility

Operational Backbone

Corporate Training (Tech & Non-Tech, AI)
Tech, Talent & Operational Excellence

Every practice is evaluated through one lens: does it show up on the P&L and in the pipeline.

04The practices in depth

Financial Engine

Institutional-grade financial thinking for companies that don't yet have a CFO.

Fundraising & Investor Advisory: Investor identification, pitch structuring, diligence readiness and deal negotiation: raising the right capital from the right investors, on the right terms.
Credit Lines & Treasury: Build the right facility mix, CC, WCDL, SBLC, matched to your business cycle, with treasury policy that turns idle surplus into a yield-generating asset.
Fractional CFO & Runway Planning: Act as your CFO: financial modelling, board prep, banking interface, runway mapping and board-ready MIS & dashboards.
Corporate Bonds, FDs & Loan Advisory: Deploy surplus into high-quality, liquid, tax-efficient instruments with board governance, and navigate the lender landscape for better terms.

GTM & Growth

Revenue stops being accidental and starts being engineered.
SaaS Client, India: ₹30L to ₹8.6Cr ARR · Full-funnel GTM system built · Sales closing framework institutionalised

Go-To-Market & Growth Strategy: Full-funnel GTM design across TOFU, MOFU and BOFU: demand generation, SDR & outreach infrastructure, and content/SEO/PPC engines built for lead quality.
Revenue & Sales Growth: 0-to-1, 1-to-10 and 10-to-100 sales scaling, pipeline architecture and deal-closing frameworks. We work with early-stage teams and with businesses at ₹100Cr+ revenue scaling their next stage alike.
Brand Strategy & Market Visibility: Positioning, brand architecture and visibility strategy across digital and offline channels, built to convert attention into pipeline.

Operational Backbone

The execution and capability layer behind the strategy.

Corporate Training & Capability Building: Led by a qualified corporate trainer across tech and non-tech programmes, 18,000+ hours delivered.
Tech, Talent & Operational Excellence: Tech & data consulting, manufacturing optimisation (Lean Six Sigma, IoT, supply chain), and executive/RPO hiring.
We don't hand over reports and disappear.: We stay through implementation and training until it holds.

05Corporate training, in depth

Training built and delivered by a qualified corporate trainer.

18,000+ hours delivered across finance, sales and leadership teams, spanning both non-tech capability and modern, AI-driven ways of working.

Non-Tech Programmes

Sales Growth & Consultative Selling
Consumer Behaviour
Negotiation & Persuasion
Organisational Growth & Culture
Leadership & People Upskilling
Communication & Executive Presence
Financial Literacy for Non-Finance Teams
Customer Experience Design
Team Building & High-Performance Culture

Tech & AI Programmes

AI & New-Tech Adoption for Teams
Applied AI for Sales & Marketing
Data-Driven Decision Making
Digital Tools & Automation Upskilling
AI-Assisted Finance & Reporting Workflows

Every programme is customised to the team's real workflows, not delivered as a generic template.

06Who leads this

Two operators. Not a panel of consultants.

Neil Shah, PhD

Founder & Managing Partner, Financial Engine

PhD · MBA (Supply Chain) · B.Sc Computer Science

A decade in investment banking and corporate finance, built around one conviction: mid-size companies deserve institutional-grade financial thinking without hiring a full-time CFO. Neil leads origination, commercial due diligence and capital structuring across India, GCC and US markets, the hand behind ₹120Cr+ in AUM advised across 270+ B2B engagements. A qualified corporate trainer, he has personally delivered a large share of the firm's 18,000+ training hours and remains a hands-on closer on every deal he leads.

Investment BankingFractional CFODeal StructuringCorporate Training

Jai Sud

Co-Founder & Partner, Growth Engine

A Decade Building Revenue Engines From Zero

Jai has spent ten years taking companies from first dollar to scale, most recently growing a client from ₹30L to ₹8.6Cr ARR. His work spans software, D2C, manufacturing, supply chain, healthcare, fintech and edtech, where he has built the full-funnel growth architecture, TOFU to BOFU, that makes pipeline predictable instead of accidental. He continues to advise multiple companies on growth strategy and revenue expansion.

Go-To-Market StrategyRevenue GrowthBrand VisibilityGrowth Marketing

Together, Neil and Jai give founders what they'd usually hire three people for: a banker who structures the capital, a strategist who builds the growth engine.

07Trusted by 270+ B2B clients

Companies we've worked with.

A cross-section of the global brands and institutions we've partnered with, directly or through embedded engagements.

Logos shown represent companies we or our team members have advised, trained, or partnered with directly or through client engagements. Brand names and logos belong to their respective owners.

08Real work, real results

Stories that speak for themselves.

09By the numbers

Measurable outcomes across every engagement.

270+B2B Clients Served Globally

₹120Cr+AUM Advised & Managed

18,000+Training Hours Delivered

15+Industries Covered

90 daysAvg. time to structure & sanction a credit facility

1.9 ptsAvg. reduction in effective WC loan interest cost

2.8 to 1.6D/E ratio improvement within two quarters

28xARR growth for featured GTM client (₹30L to ₹8.6Cr)

18,000+Training hours delivered across finance & sales teams

“We solve it in one engagement, not by adding more spend, but by restructuring how you use what you already have.”

10Why depth and decode

The principles that guide every engagement.

We work as partners, not vendors. Find the real problem. Solve it completely. Stay until it holds.

Problem-First Thinking

We diagnose before we prescribe. Every engagement starts with listening, not pitching. The wrong answer delivered confidently is still the wrong answer.

Finance and Growth, Together

Capital and pipeline are the same problem seen from two sides. We never solve one without the other: that's the whole point of two founders, one firm.

Global Delivery, Local Understanding

We have worked in UAE boardrooms and on factory floors across India. We understand regulatory nuance, banking culture and business rhythm.

End-to-End Execution

We don't hand over reports and disappear. We stay through implementation because advice without execution is a well-formatted document gathering dust.

11How we work

The Engagement Model

A disciplined process that finds the real problem, and stays until it holds.

Discovery Call

30-minute conversation. We listen to your financial or growth challenge and current structure.

Deep Diagnostic

1-2 weeks embedded. We understand your books, funnel, banking relationships and cash reality.

Structured Proposal

Clear mandate, measurable outcomes, timeline and engagement terms for leadership.

Execution

We act as your embedded partner, not a consultant sending slide decks from outside.

Outcome & Handover

Measurable results. Infrastructure handed over with your team trained to sustain it.

Embedded Advisory

Ongoing CFO or growth-lead equivalent retainer. Monthly / quarterly.

Project Engagement

Specific mandate: credit, restructuring, GTM build, M&A. 1-6 months.

Financial & Growth Diagnostic

Health audit across finance and funnel with clear, actionable recommendations.

Training & Capability

Finance and sales team upskilling, treasury SOPs, leadership programmes.

12Let's talk

Every great engagement starts with a conversation.

Whether you have a clearly defined financial or growth challenge, or just a sense that your capital and pipeline aren't working hard enough, we'd like to hear about it.

HeadquartersPune, Maharashtra, India

Emailneil@depthanddecode.com

Phone+91 86688 91742

Global presenceIndia · UAE · Saudi Arabia · USA